Looking to create watches that folks could wear
Looking to create watches for men that folks could wear and match with their sneakers, and not look tacky while at it, the idea of the Prodigy as a sub-brand was born in 2011. “Our Prodigy model is our most popular model,” says Piertersz. “We feel people like Prodigy because of the colorways and the material that we use. It’s an everyday watch that you could wear.
It’s light and looks good. That’s the main thing, you can wear them for any occasions, really. Our favorite features of the watches are basically the multi-pieces design compared to other watch brands, which allows us to mix so many different pieces with different colors. Most of the other companies just have a one-piece deign. We wanted to create a more sporty line that could be used everyday, versus our Meister one that most people wear for special occasions. We wanted to have something that you can wear everyday and had more sneaker colorways, so now our main focus is doing sneaker colorways for the watches with this new brand—Prodigy.”
A market that had seemingly been neglected for years was now about to get a much needed boost. Says Pietersz: “We wanted to create unique timepieces that matched our outfits. At the time there was nobody else doing it. We just wanted to do something different. There is led watches and then there is G-Shock. There weren’t any affordable watches out at the time that were really dope.
All the cool watches were over $1,000, and the only left was the G-Shocks but that’s what we wore when we were kids and we were kind of looking for something with a more grown-up feel. Then Nixon is all action sports, but we’re not surfers or skaters or anything like that. We are deep involved in basketball and basketball shoes. We just wanted something that could match that lifestyle.”And so they began matching sneakers colorways with the watches, as well as materials that would best complement the two.
This recent upsurge of fashion-conscience star athletes have led to a dsGFRG34 demand for top-notch fashions-statement accessories by fans, including youngsters. “We’ve noticed that for a lot of people that buy our watches it’s actually the first watch they’ve purchased,” says Tse. “Back in the day, there were a whole more people that used to wear watches. Just maybe ten years ago.
The basketball world has already taken notice. Guys like Dwight Howard, Chris Paul, Kevin Durant, Derrick Rose, and Russell Westbrook have all been seen rocking the kids watches. But there’s one in particular that has aligned with the PRDGY brand to a much more greater extent. “Once we started marketing our brand, a lot of the guys in the NBA just started digging the product,” says Piertersz. “Brandon Jennings is one of the local guys here in Los Angeles that we just happened to know through a few friends of ours. He started wearing the watches from the start and really liked it, so we asked him if there was one we could make for him and then that’s how we put together a watch for him.”